maryshepherd

By Denise Leslie

Matthew Betts, a lifelong resident of Cortez, Colorado, has always been passionate about youth sports. With 18 years of coaching experience, from tee ball to varsity baseball, he saw a clear need in his community for a dedicated space where young athletes could train year-round. He turned this vision into reality two months ago, opening a youth sports facility at 1 East Main Street, Cortez, Colorado. His facility caters to underserved communities and offers training in various sports, including baseball, softball, volleyball, basketball, soccer, and wrestling.

Matthew’s dream of opening a sports facility had been with him for many years. He says, ” I have been working on a sports facility in Cortez focused on the youth. This dream has been with me for many years.” Initially, the idea was to build a batting cage, but as he explored the needs of the Montezuma County youth, he realized there was a broader opportunity. The county didn’t have a facility prioritizing youth and their athletic pursuits, so he created something much bigger instead of just a batting cage.

Along the way, Matthew encountered his fair share of challenges. “This journey has had some bumps, turns, and mountains, but we closed in on it,” he reflects. One of the ongoing hurdles has been getting the word out to parents and helping them see the benefits of consistent training and physical activity. Matthew is committed to making his vision known and showing families how important it is for young athletes to have a space to train and grow in their sports.

Matthew and his wife, Taylor Betts, have officially named the facility Off the Bench LLC. “Taylor Betts and I have created Off the Bench LLC. OTB will work with young athletes to hone their skills in their athletic endeavors,” he shares. The facility will offer upcoming clinics focusing on hitting, fielding, and other core sports skills and at-home training videos for the off-season.

Matthew’s path to opening Off the Bench was not something he did alone. The Southwest Colorado Small Business Development Center (SBDC) was crucial in guiding him through the process. “Without the guidance from SBDC, I would never have been able to open the doors,” Matthew acknowledges. The SBDC provided support every step of the way, from developing his business plan to helping him navigate the complexities of starting and sustaining a business. Now, Off the Bench LLC is positioned as a cornerstone for youth athletic development in Cortez, giving local children and teens a place to develop their skills, stay active, and have fun. With a focus on community and youth development, Matthew Betts and his facility are poised to make a lasting impact on the athletic landscape in Montezuma County.

By Denise Leslie

Brody Kunz, a Colorado native, has a passion for the outdoors that dates back to his childhood in Colorado Springs. After moving to Durango to attend Fort Lewis College, where he studied Geology, Brody’s love for nature and the environment deepened. This passion ultimately led him to establish Forestry & Trail Solutions in 2019, a trail design and construction company focused on creating bike parks.

While Forestry & Trail Solutions is still a relatively new company, having only been in operation for a year, it is already making waves in the Western United States. Based out of Durango, Colorado, the business serves clients across public land agencies, non-profits, and private sectors. Brody and his team specialize in creating trails that connect people with the natural environment, allowing them to enjoy outdoor recreation sustainably and meaningfully.

Brody’s inspiration for starting Forestry and Trail Solutions was rooted in his early experiences volunteering on trail projects. This hands-on work gave him a deep appreciation for the art and science of trail construction. He found joy in the physical labor of shaping trails and the knowledge that he was crafting spaces where others could connect with nature. “This is the most rewarding work I have done,” Brody says, “and it’s a true privilege to be able to shape how people experience the outdoors.”

That drive to enhance outdoor experiences became the cornerstone of his business philosophy. Whether working on a public park, a non-profit project, or a private venture, Brody aims to leave a lasting, positive impact on the land and its people. For him, trail design is more than a job—it’s an opportunity to shape people’s interactions with nature in safe, enjoyable, and environmentally responsible ways.

Like many entrepreneurs, Brody faced several hurdles when starting his business. “Getting started was the hardest part,” he admits. Finding skilled staff, managing contracts, and learning the intricacies of regulations across multiple states were significant challenges during the early months of operation.

Brody credits mentor guidance and the support of the Small Business Development Center (SBDC) for helping him navigate these challenges. Through consultations with industry experts, he’s gained valuable insights into construction management and other essential business practices. “I’d like to give a shout-out, especially to SBDC consultant Rich Lindblad, as he has been incredibly helpful, and I plan to continue using SBDC services as the business expands,” he shares.

As Forestry and Trail Solutions continues establishing itself, Brody is excited about the future. His vision for the company is to expand beyond bike parks, taking on more diverse projects that will enhance outdoor recreation in all its forms. With a deep commitment to sustainability and a desire to positively impact the lives of outdoor enthusiasts, Brody is poised to lead his company toward continued success.

In a region where outdoor adventure is woven into the fabric of everyday life, Brody Kunz and Forestry and Trail Solutions are helping to ensure that future generations can experience the natural beauty of the Western United States in thrilling and sustainable ways.

By Denise Leslie

You might think someone who runs a tree service business always knew they wanted to work with trees. However, for Roman Jefferson, owner of Legacy Tree Solutions, his journey to becoming an arborist was far from straightforward. As Roman himself says, “I had no idea what I was going to do with my biology degree. When an arborist visited my class, I thought it sounded boring!” Little did he know that trees would soon become his passion and career.

Born in Northwest Arkansas but having spent significant time in Northern Arizona, the Middle East, and Botswana, Roman’s childhood was anything but ordinary. He finished high school in Botswana and later returned to the U.S. to study biology in Flagstaff, Arizona. His path took a unique turn when he joined AmeriCorps, where he worked in fuel reduction and trail work, even leading a crew for a while. However, the spark that would ignite his career came when he worked with Woodchuck Tree Service in Durango. Here, Roman learned how to climb trees and discovered the intricate science behind arboriculture.

Roman’s love for trees and the environment grew after working with David Temple at Trees of Trail Canyon and becoming certified through the International Society of Arboriculture. His mission? “More Trees. Better Trees.” Roman aims to improve his town’s urban forest by planting trees and taking care of existing ones through expert care, pesticide use, and proper fertilization. His passion for leadership and his love of trees converged, inspiring him to start his own business—Legacy Tree Solutions—in its fourth season.

Running a business, however, was a whole new adventure. Roman admits, “I knew nothing about running a business and was woefully naive! Thankfully, the Small Business Development Center (SBDC) stepped in.” Through business classes and mentorship, Roman gained the tools to create a working business model and plan his company’s future. “I learned the importance of ‘bootstrapping’ and starting small, which kept us grounded,” Roman says. By sticking to the fundamentals of lean manufacturing, Legacy Tree Solutions has grown sustainably, allowing Roman to remain hands-on with his clients and trees while also managing the company’s expansion.

From installing irrigation systems to designing landscapes and providing comprehensive tree services, Legacy Tree Solutions is now an essential part of the community, both economically and ecologically. Roman’s business offers expert tree care and jobs to hardworking individuals, positively impacting their lives.

Of course, the journey hasn’t been without challenges. Learning how to run the business has been tough, but Roman describes it as rewarding: “The stress of being in charge is easily alleviated by the reward of knowing I am making my own destiny.”

Roman’s story is one of growth—both personal and professional—and a testament to his dedication to trees, people, and his community. With a commitment to planting more and better trees, Legacy Tree Solutions is helping to shape a greener future, one tree at a time.

Ruby Jo Walker: Transforming Trauma Therapy Through Innovation and Training
by Denise Leslie

By age 16, Ruby Jo Walker was determined to turn her passion for helping people into a career as a social worker. She has since conducted over 33,000therapy sessions and developed numerous trauma-informed trainings. Ruby Jo Walker, LCSW, is an expert therapist and trainer specializing in the neurobiology of trauma and resilience. For over thirty years, she has dedicated herself to helping individuals navigate the complex landscape of trauma. Her extensive experience and specialized knowledge led Walker to want to support other professionals.

Walker’s career took a significant turn when she found she loved supporting professionals in their knowledge of trauma and resilience. This shift required a new business model. She contacted the Small Business Development Center (SBDC) and enrolled in the Leading Edge program. This program played an important role in her transition by providing access to a network of consultants offering personalized advice and practical solutions for her business needs, helping her develop a comprehensive plan for her new business. 

One key area where the SBDC’s support was instrumental was in marketing. Walker learned to leverage digital platforms to reach a broader audience and updated her website. These efforts significantly boosted her visibility and allowed her to connect with more agencies seeking trauma training. The SBDC’s guidance was crucial in this process, highlighting the importance of external support in professional growth.

Since founding Southwest Trauma Training, Walker has offered unique trauma-informed workshops to diverse professionals. Her influence stretches across Colorado and the Four Corners region, including the Navajo Nation. In her work, she has ensured that professionals have the latest information to address various kinds of trauma more skillfully. Additionally, she also offers staff resilience training. 

At the core of Walker’s approach is the innovative Post-Traumatic Growth Somatic Therapy, which she developed. Using applied Polyvagal Theory, this therapy combines somatic practices with resilience, trauma healing, and attachment theory. Walker’s method integrates neurobiological understanding to create deep transformation in clients, reflecting her dedication to helping professionals and clients harness neurobiology for healing and growth. As a contributing author, her work will be featured in a Norton Press book on Somatic Trauma Therapies to be published in 2025.  Over the past two years, Walker has successfully transitioned her business model, with training now constituting more than half of her workload within one year of working with SBDC. This shift allowed her to bring on a Curriculum Design Specialist, Emily Newcomer, and an Associate Trainer, Chrishana Woody. Ruby Jo says, “My life has been about looking at growth and not letting things hold me back. My work as a therapist gives back to me in meaningful ways as I continue to teach and learn how neurobiology creates compassion for profound growth. It’s deeply nourishing.” Ruby Jo Walker’s dedication and innovative approach continue to shape the field of trauma therapy, making a lasting impact on both professionals and clients.

Ride, Rest, and Connect at the Dolores Bike Hostel in Colorado
By Denise Leslie

Nestled in the scenic town of Dolores, Colorado, the Dolores Bike Hostel has quickly become a favorite spot for adventure seekers and travelers alike. Managed by siblings Jacob and Hannah Carloni, this vibrant hostel has, in just nine months, become the ultimate base camp for exploring the stunning landscapes and thrilling trails of Southwest Colorado.

Starting the Dolores Bike Hostel was no small feat. Jacob took on the massive task of transforming an old building into a cozy retreat. The structure was gutted to its studs and rebuilt creatively and resourcefully, transforming it into a warm, inviting space. Furniture was sourced from Facebook Marketplace, and recycled materials from leftover projects were used. Despite the hefty renovation costs of around $250,000, the focus remained on creating a comfortable and affordable haven for guests, ensuring every detail had both form and function.

Jacob’s sister, Hannah, arrived a couple of months before opening to assist with the final preparations and worked on back-end operations like booking platforms, lock systems, property management systems, and the website. She is the General Manager, and Jacob says, “It’s been super fun figuring out how to run the business with her.”

The renovation journey was a blend of planning, problem-solving, and laughter. Each step, from installing fire suppression systems to ensuring ADA compliance, was a valuable learning experience. Jacob focused on making thoughtful investments where they mattered most, such as insulation, heating, and cooling systems, to ensure a comfortable stay for guests. These upgrades were driven by a commitment to energy efficiency. Jacob says, “I think it’s important for new businesses, especially brick-and-mortar businesses, to do whatever they can afford to make their spaces as energy efficient as possible.” Next summer, approximately 50 solar panels will be added to achieve net-zero electricity impact.

Navigating the financial ups and downs of a seasonal business can be daunting. The hostel’s income ebbs and flows with the tourist seasons, presenting ongoing challenges. Jacob and Hannah found a reliable partner in the Small Business Development Center (SBDC). The SBDC provided essential support, helping them craft a solid business plan and connect with mentors who offered invaluable advice. This guidance was crucial in helping the hostel survive and thrive through its early stages.

But at the Dolores Bike Hostel, it’s not just about providing a place to sleep; it’s about fostering a community and sharing adventures. Jacob and Hannah have created a space where guests can connect over shared experiences, from hiking to dizzying heights to biking through deep canyons. The hostel’s Tuesday run club is a big hit, bringing together locals and visitors for a fun run followed by camaraderie and cold brews.

The Dolores Beer Mile is one of the hostel’s quirkiest and most beloved traditions. Imagine a crowd of runners chugging beers and sprinting through laps, all for the sheer joy of it. This fun event and other lively gatherings showcase the hostel’s vibrant spirit and commitment to building a sense of community among its guests.

The occasional appearance of Boots and Bat, the two resident cats, makes everyone feel at home. Whether sharing a meal in the communal kitchen or swapping stories over coffee, every guest becomes part of the hostel’s family. Looking to the future, Jacob and Hannah remain dedicated to making each guest’s stay as memorable as possible. With over 100 five-star reviews and counting, they focus on creating a space where adventure meets comfort, and every guest leaves with a smile.