Digital Marketing Fundamentals for Agriculture Businesses

Part I - Customer Segmentation

Finding Your Ideal Target Audience
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The Customer Segment Worksheet
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Part II - Social Media Planning & Management

What Social Media Platforms Should Your Business Be Using
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The Social Media Calendar & Time Management Tactics
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Is Social Media Important for Business Growth?
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Part III - Facebook

Create a Facebook Business Page
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Navigating Facebook's Business Manager
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Utilizing Video to Elevate Your Business
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Communicate with Customers Using Messenger
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Understanding Facebook Insights
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Creating Relevant Content on Facebook
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Facebook Advertising
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Part IV - Google Analytics

Installing Google Analytics
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Understanding Important Analytics
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Part V - Instagram

Creating an Instagram Account
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Converting to a Business Account
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Utilizing Video to Elevate Your Business
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Understanding Instagram Insights
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Creating Valuable Content on Instagram
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Advertising on Instagram
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Part VI - Search Engine Basics

Search Engine Visibility
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Google My Business Listing
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Optimizing Google My Business
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Bing Places for Business
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Online Business Directory Listings
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