Southwest Discovered

Southwest Discovered (SWD) is a weekly blog/mini e-magazine founded by Amy and Jim Dodson. Their passion for the Southwest, along with a ‘forever tourist’ mindset was inspiration for the website. What began as a personal blog about the region’s cuisine evolved into a business. SWD would detail their road trips and experiences, highlighting their discovery of Southwest culture, people and landscapes through art and story.

When they were transitioning away from the blog in 2015, Amy and Jim presented their vision to the Southwest Colorado Accelerator Program for Entrepreneurs (SCAPE). Their hope was to develop SWD under the guidance of business mentors. They were soon selected by SCAPE to go through a business start-up program. As the program commenced, they worked closely with mentors who also were advisors for the Small Business Development Center (SBDC).

They contacted SBDC to further explore the potential of SWD. Their first contact was Mary Shepherd, whom the couple said was a huge help. Mary provided trademark and copyright resources while also connecting them with the SBDC marketing advisor. She presented an array of pertinent and useful information. Amy and Jim cited how she taught them ways to target the right people from the planning stage and as the business grows. She also shared the importance of time management and creating a work schedule. Burning out on one’s business can happen easily when working to exhaustion, and can also stifle creativity. She was also a sounding board for helping them choose the name ‘Southwest Discovered.’

Amy and Jim took full advantage of SBDC’s advisement and resources. They broadened their business acumen, having learned terms such as value propositions and financial projections, and were taught how to merge business vocabulary with the accumulated knowledge from their artist backgrounds. There were also in-depth discussions and evaluations with advisors in one-on-one settings. Amy and Jim came prepared with a load of questions and much use of dry erase boards. As visual people, drawing and writing concepts on the boards was a useful method to process and discuss appropriate business strategy.

Amy and Jim are genuinely grateful for all SBDC provided. They believe SBDC wanted them to be successful and for them obtain their dreams. They would not hesitate to reach out to SBDC again. For entrepreneurs looking to start their own business, Amy and Jim believe writing out a mission statement is essential. The mission statement defines who you are as a business and keeps you on target as to what you want to accomplish. Having that understanding makes it easier to communicate goals to business advisors. The Dodsons also suggested entrepreneurs write down ideas as they come to mind and ask a lot of questions. No question is too insignificant. Ideas can provide great value and efficiency. There is a mental letdown when a good idea is forgotten.

Bookcase and Barber

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Pilates Connection

By Malia Durbano Kim Moriyama opened the Pilates Connection in 2002. She envisions her business as a vehicle to make a positive difference in peoples’ lives and is so grateful for the instructors who work with her that are passionate about doing that. In 2013, Kim met with advisor Joe Bishop who, “Was an awesome sounding board and helped me with revisioning to make the studio vital and dynamic.” She implemented the ideas they came

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Soundscapes International

By Malia Durbano Ross Barrable an acoustic sculptor attended the Leading Edge for Entrepreneur’s Class offered by the SBDC in the winter of 2010 because, “I wanted to learn about business and branding and how to market my wind harps.” Barrable doesn’t have a store front and recognizes that most of the sales for his high ticket items come by building relationships with potential clients. Barrable creates, “Contemporary sound sculptures, or wind harps, fabricated out

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Pagosa Verde

Pagosa Verde is the only Public/Private partnership in the State of Colorado for geothermal development. It involves Pagosa Verde, a privately owned business, the United States Department of Energy, the Colorado Energy Office, the Town of Pagosa Springs and Archuleta County. This unique collaboration also combines technical assistance and funding from the Southwest Colorado Small Business Development Center and Region 9 Economic Development District of SW Colorado coming together to assist in the development of

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WeFill

“We are here to care for the future generations of all species.” That is a bold statement. It happens to be the motto for Durango’s newest business, WeFill. Forward thinking owner and biologist Cristin Salaz created her business model to be a part of the pollution solution. WeFill is a refilling station for household and personal care products: dish soaps, household cleaners (all purpose, laundry, toilets and drains), castile soaps, shampoo and conditioning bars, and

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4Corners Riversports

Milt Wiley was a local paddling legend. Even in the 1980s, when whitewater sports were still coming on the scene, everyone in Durango had heard of the Wiley’s. In 1983, he and his daughters opened 4 Corners Riversports (4CRS). Since that time, 4CRS has become Southwest Colorado’s iconic river supply store. With everything from stand up paddle boards (SUPs) to cookstoves to PFDs, the shop supplies river goers with everything they need for their outdoor

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