Durango Running Company

Durango Running Company owner, Brett Sublett had lots of experience in the outdoor retail and athletic shoe industries but had never owned his own store.

Sublett had managed Your Running Store for four years and then became the footwear buyer at Back Country Experience for three years. He also knew a lot about running and running shoes since he Coached Cross Country at Fort Lewis.

When Sublett decided he wanted his own store, he contacted the SBDC and initially spoke to advisor Joe Keck. Keck asked about his personal experience in the industry, and what his qualifications were to venture out on his own. Sublett explained his prior experience and presented a rough outline of his business plan. Keck made sure all the major points were covered and the two discussed what kind of entity the business would be and how to file with the state. Sublett chose LLC – Limited Liability Company for his new business – Durango Running Company.

He also consulted with an attorney and an accountant and the business was formed.

Advisor Joe Bishop then helped with the hunt for the perfect retail location. “He pointed out the possible pitfalls and red flags and told me what to look for in a location and a lease agreement. One of the most important things Joe taught me was that I didn’t have to just accept what the landlord proposed. I could negotiate.”

Sublett didn’t realize he had leverage and Bishop’s advice gave him the confidence and strength to negotiate a lease that worked for both parties. They reviewed a few leases and looked at a few spaces before deciding on 473 E. College Drive – next to Home Slice Pizza. Sublett confesses to grabbing quite a few quick lunches right next door, as the smell is hard to ignore.

Sublett was very impressed with “the timely manner in which Joe Bishop responded to my questions.” He’d shoot an email out with a question and even if it was Sunday night- Joe Bishop got back to him quickly.

Sublett explains, “Opening a new business can be scary. The accessibility of advisors in this program is outstanding. The process was unintimidating, they were welcoming and it was easy to get an appointment. The expertise of the advisors is invaluable in helping a new business owner navigate all that needs to be done.”

Por Dia Preschool & Learning Center

Amy Long purchased Por Dia Preschool & Learning Center sixteen years ago. Por Dia is licensed to serve up to 60 children. They offer daily preschool, toddler care, and before/after school care. Long approached Joe Keck for help in expanding her Toddler program. Beginning in August of 2011, they worked together for six to eight months. “Joe personally came by my business to consult with me, and we met at the SBDC office at the

Read More »
Desert Sun Coffee Roasters

In the eight years since Glenn Lathrop started Desert Sun Coffee Roasters, he has reached out for help to Joe Keck and the SW Colorado SBDC numerous times. “I’ve worked with them since the beginning,” he explains. Lathrop, President and owner of Desert Sun, asked Keck to generate lists of potential customers for his coffee. Desert Sun is a wholesale coffee roaster. Lathrop buys imported green coffee beans, then roasts them creating custom blends. They

Read More »
Countryside Disposal

Herman Rosas has worked in the trash disposal business in Cortez for twenty years.  He had developed a stellar reputation amongst the customers he served over that span.  In 2016, one disposal company Herman used to work for sold their business to their corporate competitor, which made them the only disposal business in town.  He and his wife, Kim, started to receive calls soon after from former customers.  The people asked them to start their own business.  They were unhappy

Read More »
Pine Needle Mountaineering

Advisor Terryl Peterson worked with Jeremy Dakin and Miles Avenzoar to analyze the prospect of purchasing Pine Needle Mountaineering. Coincidentally, Jeremy knew Peterson as a customer of the store, but didn’t know what she did professionally. When they originally started looking at the business in the fall of ’07 and the spring of ‘08, the banks were optimistic and the economy was good. Then everything changed. They contacted Joe Keck for advice and what they

Read More »
Fast Signs

By Christine Rasmussen When Durango-based Fast Signs owner Laurie Sigillito asked SBDC Director Joe Keck if he could spare an hour to offer feedback on an upcoming sales presentation, Keck had a better idea: Why not have a panel of advisors from the Business Advisors Network listen to her pitch? The Business Advisors Network (BAN) is comprised of 25 business counselors with wide and varied areas of expertise. Clients can meet individually with an advisor

Read More »
BC Signs, LLC

“I remember the first time I met Joe Keck, I was huddled by a wood stove in a 4,000 square foot building accompanied by a meager video inventory and a vinyl cutter”, said Bryce Capron, on meeting Joe in at his place of business in Dove Creek. He sat next to the fire with me and we talked. “It was my first contact with a resource that I value and rely on to this day.”

Read More »
Skip to content