Ignited Imagery

In 2006, La Plata County Sheriff’s Deputy Andy Wingerd received a simple gift.

It was a six megapixel camera from his mother. Little did he know that it would change his life.

He started taking photographs, and several of them sold in a gallery in Bisbee, Arizona. He became obsessed.

For the next ten years, he continued taking photos and videos and practiced editing them.

In 2014, Ignited Imagery was born. He worked at the business part-time for two years.

Finally, Andy took the plunge, retired from the Sheriff’s office, and became a full-time photographer and videographer. “I believed Mark Twain’s words that if you do something you love, you will never work a day in your life,” he says.

He is passionate about helping people document their dreams in progress. “I love working with people on dialogue, sound, look, and much more to showcase their unique dream. If they don’t look good, then neither do I.”

Today, Andy specializes in corporate and commercial photography and videography. His portfolio showcases his skills in the areas of real estate, events, product photography, headshots/team shots, commercial walk-through videos, and more. He is considered the photographer of choice for business professionals because of his expertise.

But, it wasn’t always that easy. Andy says, “I thought that once I got a website and phone number out there, business would just come… I sure was wrong! I learned how to ask for help, attend classes in finance, develop my website’s SEO, and network. I had to figure out what to advertise . . . and what not to. I had to develop a process for building checklists for each type of job and how to be flexible and brave.”

To grow his portfolio, Andy provided inexpensive or free jobs for clients. He also found his niche and learned to only advertise the types of jobs he wanted. “I started out doing everything, which translates into nothing. By narrowing it down, I have a few select lines of revenue and expertise.”

Through the process, Durango’s community resources have been an invaluable source of support. SBDC graciously gave him tickets to the Small Business Conference in exchange for providing videos and photos, which opened the door for him to meet many professionals and get hired. The SBDC Leading Edge business class gave him the opportunity to understand the importance of hiring people that are strong in the skills that he is not. By hiring these experts, he also gained them as long time clients.  

His advice for other aspiring photographers?

Learn and practice all you can before you begin your journey.  Don’t be afraid to ask for help from others in your profession. I put other photographers on a pedestal and thought that they would not want to share or help me . . . I was completely wrong. Now I am friends with many of the photographers and videographers in town. We ask each other for advice and to borrow equipment. I even get referrals from many of the folks who, years ago, I would have thought of as my competition.  I send people to them too, because I can’t do it all. I wish I had made friends with them years ago.”

To see more of Andy’s work, check out his portfolio at www.ignitedimagery.com.

KB Insurance Group

Ken Brengle is the owner of KB Insurance Group, headquartered in Cortez, CO.  He studied business at Fort Lewis College.  Outside of class, Ken did a lot of self study and sold cell phones at a local store.  He was inspired by his business professors who became successful and moved to Durango for a better quality of life.  Ken learned he was a good salesman, and with a sufficient income he thought, “Why should I pay thousands of dollars

Read More »
Nifty Nanny

Vivienne Yeagy always envisions bigger. Vivienne was home schooled by her mother Susan, along with her four sisters. Her childhood dream has been to have her very own school, incorporating year round education and child care. This stemmed from her early education in a one room school house with a red door in the family’s yard. Susan worked hard while she incorporated multifaceted ways for the children to learn. Instead of rote memorization and writing until

Read More »
Pine Needle Mountaineering

Advisor Terryl Peterson worked with Jeremy Dakin and Miles Avenzoar to analyze the prospect of purchasing Pine Needle Mountaineering. Coincidentally, Jeremy knew Peterson as a customer of the store, but didn’t know what she did professionally. When they originally started looking at the business in the fall of ’07 and the spring of ‘08, the banks were optimistic and the economy was good. Then everything changed. They contacted Joe Keck for advice and what they

Read More »
Enterprise Bar & Grill

Have you heard the story about the entrepreneur who bought a business because she was looking for a job?  Seriously.  She bought a bar and grill in Rico, CO, with no previous business experience.  A year and a half into it she sought assistance from the Small Business Development Center.  This woman took a class designed for entrepreneurs, implemented the suggested practices, became business savvy, and now has a goal to buy the property her bar and grill operates

Read More »
The Earth Girls

By Malia Durbano When Kirsten Gum and Emyrald Sinclair decided to be business partners they both had plenty of experience but still had questions that advisor Tom Holcomb helped them answer. Both women were new to the community and didn’t really know what resources were available or where to start. The partners had to decide what kind of entity they wanted to be. Was it to be a partnership or an LLC? How would they

Read More »
Botanical Concepts

Botanical Concepts Garden Center (BCGC) is 1.3 miles east of north Main Avenue, at the intersection of County Roads 251 & 250. Janine Collins loves this location. She is the owner, and botanist, of BCGC. Janine views BCGC as a community where people come to immerse with nature. “I’m in a place where I am a part of the bigger picture.” Janine’s passion for botany began when she was an archeologist. She had more interest

Read More »