Soundscapes International

By Malia Durbano

Ross Barrable an acoustic sculptor attended the Leading Edge for Entrepreneur’s Class offered by the SBDC in the winter of 2010 because, “I wanted to learn about business and branding and how to market my wind harps.”

Barrable doesn’t have a store front and recognizes that most of the sales for his high ticket items come by building relationships with potential clients. Barrable creates, “Contemporary sound sculptures, or wind harps, fabricated out of highly resonant metals using the principals of sacred geometry.” The harps, which range in size from 53 inches to 14 feet, are each mounted on metal bases of varying shapes and sizes.

Rich Lindblad, instructor for the Leading Edge course, helped Barrable discover ways to reposition his very unique art work and get recognition nationally and internationally. “We devised a whole marketing approach differentiating between push and pull marketing. Instead of waiting for people to find the web page, we determined who our potential customers are and how to get in front of them.”

The two decided that, “We needed to get this fascinating product into the hands of potential clients.”

They contacted Assisted Living facilities, high end marinas, and boardwalk communities, with a breeze on the water. “The product needed to be out there where it can be visually and auditorially experienced,” explained Lindblad. “We decided to gift the harps to a few communities for six months and then see if we can get them back.” The theory is that they will fall in love with the product and want to keep it. “We will keep playing with the market until we find the right niche.”

Barrable expounds, “Having to submit a business plan got me thinking. I got an expanded understanding of what it takes to really run a business. I learned about the costs of having employees above and beyond their salary. I got a huge reality check.” He chose to recreate how he markets the products. “I got really clear on why I’m doing what I do- it’s for love and passion.”

Barrable spent lots of time cultivating relationships with Landscape Architects. “But, they didn’t get it.” He decided to get on LinkedIn to connect with people who understand the science of sound and the healing effects of music. “I needed to connect with people who resonate with where I’m coming from and who value the importance of bringing healing sound into their environment.

Through LinkedIn, he connected with a man who runs, Water for the World- Ponds for Peace, a 501 (C3) organization. They donate and install water gardens for children’s hospitals and orphanages all over the world. Barrable donated a larger wind harp, which is installed in a meditation garden project in Haiti adjacent to the children’s hospital that was being rebuilt. “It was truly a joy to participate in a project that was more about giving than getting”

Sterling Wind Harps create soothing music as the wind passes through the strings and have an effect similar to listening to flowing water like a babbling brook.

Happy with the new direction in marketing and with the knowledge he gained in the course, Barrable is now moving forward with his Wind Harp sales.

Canyon of the Ancients Guest Ranch

            Garry and Ming Adams created Canyon of the Ancients Guest Ranch, a luxurious boutique guest ranch, in Cortez.  When Garry purchased the land in the beautiful McElmo Canyon in 2006, the three dwellings on the property were uninhabitable.  Their goal was to stay true to the land’s western heritage and create a working guest ranch.  Guests would stay in comfortable remodeled houses, part take in the raising of livestock, be offered organically raised foods

Read More »
The Ring of Champions

Maria and Anthony Archuleta are in the process of fulfilling one of Anthony’s long time dreams – to own and run a boxing gym. Anthony used to box when he was young and remembers how it affected him. He wants to share his passion to influence youngsters. “I lived in Las Vegas for a while and trained at a gym there. I experienced first-hand how it changed me and saw it changing others. My business

Read More »
Love Untamed Collective

Meg Roberts is the owner of Love Untamed Collective.  She specializes in elopement, wedding and event planning.  Meg first fell in love with the wedding industry back when she was a stylist.  During that time, Meg planned events at home, putting together parties for herself and friends.  Her husband then encouraged her to get into the wedding planning business for herself.  Meg said, “I did.  I started by marketing myself as a bridesmaid for hire.” As her experience grew and creative

Read More »
Smitty’s Liquors

When Barb Higgins, her son Shiloh and his business partner Doug Jorgensen wanted to buy Smitty’s Liquors in Cortez, the first thing she did was call Joe Keck, who she had known for years. She knew the owners of Smitty’s and they were ready to retire. Her son and his partner had run a successful skateboard and clothing store in Las Vegas, but wanted to come back to Colorado. Higgins and her husband decided to

Read More »
Sunnyside Farms

By Malia Durbano When Holly Zink decided to open her fresh, local and organic meat and seafood business in 2002, she called Joe Keck to learn how to set up a corporation and to “make sure all my bases were covered.” When she moved to her new location inside of Nature’s Oasis in 2007, she realized there were some issues and difficulties with profitability. In 2008, she and her husband, Jesse Villanueba, attended the NxLevel

Read More »
Ignited Imagery

In 2006, La Plata County Sheriff’s Deputy Andy Wingerd received a simple gift. It was a six megapixel camera from his mother. Little did he know that it would change his life. He started taking photographs, and several of them sold in a gallery in Bisbee, Arizona. He became obsessed. For the next ten years, he continued taking photos and videos and practiced editing them. In 2014, Ignited Imagery was born. He worked at the

Read More »